“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  John Wanamaker

All of our clients expect a measurable return on their investment.  The trouble is, the process of attracting and nurturing prospects takes time and much of the investment required to build a robust 2.0 Marketing program is front-loaded.

How then will you know that the money you’re investing will lead to success?

2.0heads believes that everything can be measured and that there are Key Performance Indicators (KPI’s) at each step of the sales funnel that are highly correlated with success.  The infographic below highlights the KPI’s that we believe are upstream indicators of downstream success.  As these KPI’s improve deeper into the funnel, you can be assured that the dollars invested will result in profitable new clients.