We work together as a team and are both actively involved with every one of our clients. Here is a quick summary of our approach to 2.0 heads.

M I S S I O N + V I S I O N

2.0 heads is a consultancy that believes in the power of data. Data can describe, persuade, measure, and enlighten. Anything made, any task performed, indeed virtually any activity or behavior can be expressed in numbers.

Not so long ago, data was the province of the largest companies. Gathering data was difficult, storing it expensive and productively using it virtually impossible without specialized help.

However, with the advent of cloud-based CRMs, Google Analytics and the ubiquity of digital markers, data is everywhere and the tools to make sense of it available to everyone.

While the barriers to gathering and manipulating data have disappeared, most businesses – perhaps even your business – have yet to find consistent insight and improvement with this data and these tools.

The odds are that you have Google Analytics installed on your website, Constant Contact or other email client managing your mailing list and perhaps have even adopted Salesforce.com or other CRM to capture client data.

Each of these components, (in what we call the Digital Ecosystem) produces and spews out mountains of data each day, increasingly in real time.

But the question is, with so much data available and all of these tools, how much real, measurable value are you extracting from this information?

2.0heads specializes in helping companies harness the power of data streams to improve sales, describe customer behavior, measure the effectiveness of Social Media and to value and ultimately change any metric or performance indicator important to you.

Here are some ideas that inspire us:

“There are two mistakes one can make along the road to truth – not going all the way, and not starting.” Siddhartha Gautama

“Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.” Seth Godin