Shiba & Associates

Digital marketing that runs on real data — not assumptions

We help small and mid-size businesses grow through hands-on Google Ads management, marketing analytics, and practical AI implementation. Every engagement is direct, account-specific, and handled by people who know your numbers.

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What We Do

Four services. One focused agency.

We work with a small portfolio of SMB clients across industrial products, home improvement, food service, and professional services. The work is specific, measurable, and handled directly.

SMB Digital Marketing & Analytics

GA4, GSC, Semrush, and ad data connected into clear reporting. We show what's driving revenue — and what isn't.

GA4 & GSC Semrush Attribution
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Google Ads Services & Management

Search, Shopping, and Performance Max campaign management. Keyword strategy, bid management, and search term review — reported back in plain language.

Search & Shopping Bid Management ROAS Reporting
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SMB AI Process Implementation & Improvement

We identify where AI creates real leverage in your business and build it in — from content workflows to internal automation that replaces hours of manual work weekly.

Workflow Automation Content Workflows AI Tooling
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Our GEO Approach

Making your business the answer AI-powered search tools cite. An 8-principle framework applied to your specific market before a competitor claims the territory.

AI Overviews Citation Strategy Content Structure
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Managed service work, not software

Shiba & Associates is a privately operated marketing agency led by David Shiba. We manage a focused portfolio of SMB clients under direct service agreements. There's no public dashboard, no self-serve product, and no account handoff to a junior team.

We use the Google Ads API, GA4 Data API, and a growing stack of AI tooling to do the work faster and more accurately than manual methods allow — but every decision is made by a human who knows your account.

Read more about how we use AI in our work →

Agency Model Direct client engagements under service agreements. No self-serve ad-tech product and no public campaign software.
MCC Oversight Client Google Ads accounts are managed through a Google Ads Manager Account for centralized reporting, maintenance, and optimization.
Focused Portfolio Industrial products, home improvement, food service, trailers, and e-commerce. We know these categories well.
Data-First GA4, GSC, Semrush, and ad platform data connected across every client account. Reporting is built in, not bolted on.

Contact

David Shiba

Principal, Shiba & Associates. For Google Ads management, analytics engagements, or questions about AI process work, reach out directly.