Shiba & Associates
2.0Heads is the public website for Shiba & Associates, an independent client-services agency. We manage Google Ads campaigns, reporting, search strategy, and sales optimization for a focused portfolio of small and mid-size businesses.
Core Service
Shiba & Associates manages Google Ads campaigns on behalf of business clients under a Google Ads Manager Account. We use the Google Ads API to support internal reporting, campaign management, optimization, and account monitoring across authorized accounts.
Keyword research, match type strategy, ad copywriting, bid management, negative keyword review, and ongoing optimization based on search term performance.
Product feed strategy, campaign structure, bidding, and audience segmentation for e-commerce accounts running Google Shopping and Performance Max.
Regular reporting covering impressions, clicks, conversions, ROAS, CPA, and account trends using data retrieved from authorized Google Ads accounts.
The API is used exclusively for internal campaign management across our MCC. Access is not exposed to clients, resold, or turned into a public product.
Operating Model
Shiba & Associates operates as a hands-on marketing partner for a small portfolio of businesses. The work is account-specific, strategy-led, and handled directly by authorized personnel. This site exists to describe the agency, its services, and how client campaign data is handled.
There is no public dashboard, no self-serve campaign workflow, and no multi-tenant software product. Engagements begin through direct outreach and service agreements.
Accounts are accessed only after a client links our manager account or grants the permissions required for the work we are performing.
Work typically supports small and mid-size businesses in categories such as industrial products, home improvement, trailers, and e-commerce.
How Engagements Work
01
We review account structure, search terms, budgets, conversion tracking, and policy issues before recommending a working plan.
02
We build or restructure search, shopping, and Performance Max campaigns around the client’s product mix, margins, and lead quality goals.
03
Routine bid checks, search term analysis, negative keyword management, budget pacing, and anomaly review are handled on an ongoing basis.
04
Clients receive performance reporting, account summaries, and recommendations based on the data we retrieve from the accounts they authorize us to manage.
David Shiba
Principal, Shiba & Associates. For Google Ads management inquiries, account access questions, or questions about our use of the Google Ads API, contact us directly.