success_measures_titles_400At each tier of the Sales Funnel
there are metrics to help guide the
2.0 marketing campaign
towards success

 
 

TOP TIER : ATTRACTING NEW VISITORS
New visitors increasing
Organic search increasing
Landing page traffic increasing

 
 

SECOND TIER : MEETING EXPECTATIONS AND MANAGING BEHAVIOR
Bounce rate decreasing
Page views/visits increasing
Repeat visits increasing
Social shares & follows increasing

 

THIRD TIER : CONVERTING INTEREST INTO ACTION
Clicks-to-call increasing
Inquiry forms increasing
Calls to the office increasing
Consultations increasing
Clients acquired increasing

 

BOTTOM TIER : BEING AMAZING!
Testimonials increasing
Positive reviews increasing
Referrals increasing
Repeat business increasing