A leading St. Louis agency tapped 2.0heads to instrument the website and design reports that offer insight into a multi-national brand’s employee recruitment and retention efforts. After identifying the variables that are correlated with a visitor converting into an applicant, 2.0heads designed custom events, segments and goals that gather thousands of pieces of data each day. The custom reports and dashboard bring the data together in an easily-digested fashion that offers insight into the business goals.