, a leading broker of electricity in Illinois, wanted to evaluate an online consumer acquisition business model.  2.0heads was hired to evaluate the newly-deregulated consumer market in Illinois, and to develop an online testing strategy to help predict the cost and profitability of online acquisition.  Within a span of 60 days, 2.0heads developed a fully operational A/B testing program and conversion funnel that provided with the information needed to make a go/no-go business decision.

  • Market Opportunity Analysis
  • Conversion Funnel Design & Implementation
  • A/B Testing Program
  • Build & Install Analytics Tool Set
  • Customize Variables & Instrumentation
  • Design & Deploy Reporting Package
  • PPC Campaign Design & Management