Energy.me, a leading broker of electricity in Illinois, wanted to evaluate an online consumer acquisition business model. 2.0heads was hired to evaluate the newly-deregulated consumer market in Illinois, and to develop an online testing strategy to help predict the cost and profitability of online acquisition. Within a span of 60 days, 2.0heads developed a fully operational A/B testing program and conversion funnel that provided Energy.me with the information needed to make a go/no-go business decision.