Brainstorming: Two heads are better than one, etc.

A survey by Green Communications debunks the urban myth that the use of “brainstorming” is offensive to the mental health community.

Jonah Lehrer authored a small piece in the New Yorker a while back reviewing (gently mocking) the old school ideas about the process as captured in the ad agency classic Your Creative Power by Alex Osborn from 1948. “Creativity is so delicate a flower that praise tends to make it bloom while discouragement often nips it in the bud,” he wrote. “Forget quality; aim now to get a quantity of answers. When you’re through, your sheet of paper may be so full of ridiculous nonsense that you’ll be disgusted. Never mind. You’re loosening up your unfettered imagination—making your mind deliver.”

Much will be said in this blog about brainstorming. ’til next time, if you have favorite techniques for creativity, please do not hesitate to Leave a Reply below.


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