Brainstorming

Enemies of Greatness?

Jessica Hagy (Forbes) has written and illustrated a little reminder of some of the things that may be getting in the way of your firm’s “greatness”. Among other questions she asks: Why pursue greatness when you’ve already got 324 channels and a recliner? There’s a poll at the end for you to compare your (reported) stumbling block with those of others. READ THE ARTICLE >>

Brainstorming: Two heads are better than one, etc.

A survey by Green Communications debunks the urban myth that the use of “brainstorming” is offensive to the mental health community. Jonah Lehrer authored a small piece in the New Yorker a while back reviewing (gently mocking) the old school ideas about the process as captured in the ad agency classic Your Creative Power by Alex Osborn from 1948. “Creativity is so delicate a flower that praise tends to...