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PR/Branding book about what’s driving Nike’s success
Velocity by Ajaz Ahmed of AKQA and Stefan Olander of Nike The book extolls the virtues of Direction (where you are heading), Speed (with which you think ahead), Discipline (consistency of behavior, correctness of values) and Acceleration (the rate at which you set your work apart from others). The seven “laws” (more like ideas, perhaps) that are discussed as cornerstones for Nike’s continued success are: Evolve immediately. Entitlement kills....