Custom Home Builder SEO and Website Design Case Study (2009):

O V E R V I E W :

A relatively new designer and builder of multi-million dollars custom homes, Tara Designer Homes wanted to develop its brand as the builder of choice for anyone contemplating a luxury home project in the North Shore of Chicago.

C H A L L E N G E :

Long-established contractors in North Suburban Chicago had ridden their reputations for years, but a declining market and increasingly savvy consumers created an opportunity for a new home builder to redefine quality and realign customer expectations.

S O L U T I O N :

To position Tara Designer Homes in an ultra-competitive market, 2.0heads focused on three unique guarantees offered by the design/build firm including on-time delivery, on budget pricing and a structural guarantee for life.

Taking a holistic approach, 2.0heads designed a comprehensive online branding and marketing program that included several websites, large numbers of home photos, interviews, broadcast media and video content syndication. The various media channels were used to fill the top of the sales funnel and to engage potential clients both analytically and emotionally.

By providing the audience with an in-depth look into each step of the Tara home design and construction process, 2.0headswas able to define the company’s brand with the desired attributes of “on time, on budget and guaranteed for life.”

R E S U L T S :

Focusing on content that was responsive to key consumer search phrases led to a 400% increase in visitors to the site. More importantly, the user-data from the new traffic indicated an upscale, affluent audience that was highly interested in luxury homes and new home construction.

Because of the limited geographic area served by the luxury home builder, 2.0heads focused on local search and now dominates SERP results for targeted keywords including:

chicago custom home builders: #1 in Chicago
luxury homes builders chicago: #2 in Chicago

Similarly, Google Analytics saw massive improvement from the 2.0heads work:

Traffic Increase: Increased from less than 100 to over 550 unique visitors a month
Page Views: Increased from 2.1 to 5.1 pages per-visit, an increase of 243%
Bounce rate: Declined from 70% to 33%, an improvement of 100%+
Search traffic: Increased from 29% of all traffic to 77%, an improvement of 266%