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8 Reasons Why Every Local Chicago Business Should Use Live Chat
Offering live chat to visitors is certainly nothing new, but the latest SaaS chat clients, targeted at small and medium-sized businesses, offer a number of benefits at an appealing price point. Here are 8 reasons why we believe all local businesses can benefit from live chat. 1. Live-chat is easy for businesses to use Most local businesses, whether they’re in Chicago where we work or elsewhere, don’t have the... -
Enemies of Greatness?
Jessica Hagy (Forbes) has written and illustrated a little reminder of some of the things that may be getting in the way of your firm’s “greatness”. Among other questions she asks: Why pursue greatness when you’ve already got 324 channels and a recliner? There’s a poll at the end for you to compare your (reported) stumbling block with those of others. READ THE ARTICLE >> -
Brainstorming: Two heads are better than one, etc.
A survey by Green Communications debunks the urban myth that the use of “brainstorming” is offensive to the mental health community. Jonah Lehrer authored a small piece in the New Yorker a while back reviewing (gently mocking) the old school ideas about the process as captured in the ad agency classic Your Creative Power by Alex Osborn from 1948. “Creativity is so delicate a flower that praise tends to... -
Fast Company article on Google+ “Hangout”
Amber Mac writes: While Google’s Hangout lacks the user base and buzzworthy status of other social services, such as Facebook, its community is growing steadily with a reported 100 million active users. Moreover, Google+ hangouts can be used in a number of ways to grow and enhance your business. Use Google+ hangout apps for collaboration Google+ has recently released hangout apps. Two in particular can greatly enhance communications within... -
PR/Branding book about what’s driving Nike’s success
Velocity by Ajaz Ahmed of AKQA and Stefan Olander of Nike The book extolls the virtues of Direction (where you are heading), Speed (with which you think ahead), Discipline (consistency of behavior, correctness of values) and Acceleration (the rate at which you set your work apart from others). The seven “laws” (more like ideas, perhaps) that are discussed as cornerstones for Nike’s continued success are: Evolve immediately. Entitlement kills....
