Since there is just not enough time in a work week to overcome all of the obstacles to successful new business generation, 2.0 heads has a plan that will address your need to sell efficiently and effectively. We will help you make the most of your existing marketing assets and your existing contacts with an integrated approach to using 2.0 concepts to identify and target new prospects and a means of reaching out and generating new sales.
An On Target Approach: Attract, Engage, Convert, Enchant! We see the challenges of keeping your prospect moving through the sales funnel like this:
TOP TIER : FAILURE TO ATTRACT NEW VISITORS
THE PROBLEM: Not enough traffic to justify spending money on engagement and conversion tactics.
Branding, Success with Search, Excellent Social Presence, Complete and Consistent Directory Citations, You Tube Channel, Fantastic Content are all
What lead generation techniques are in place? E-mail marketing, Direct Mail, PPC advertising, Blogging? What constitutes success for your firm at this tier of the Sales Funnel? What are you currently measuring?
SECOND TIER : FAILURE TO ENGAGE VISITORS
THE PROBLEM: Few repeat visitors, high bounce rates, poor content efficiency ratings
Appropriate and accessible design. Content that meets expectations from search and social channels. User experience refinements that make your site easy to navigate (maybe even fun). Customization or any 1:1 targeting. Opportunities to review or offer opinions. Opportunities to learn more (deep content). Videos, photos, podcasts.
THIRD TIER : FAILURE TO CONVERT INTEREST INTO ACTION
THE PROBLEM: Lots of visitors, but few customers
Provide multiple ways to contact you and to convert. Customize and optimize conversion paths, Offer clear calls-to-action, opt-ins, subscriptions, test visitors’ desire to trust the authority and authenticity of the site. Provide clear alternative paths for visitors to demonstrate interest (mini-conversions) in your offer. After all… “The best marketing doesn’t feel like marketing.” Tom Fishburne
BOTTOM TIER : FAILURE TO ENCHANT CUSTOMERS
THE PROBLEM: Few referrals, poor reviews and little repeat business
Poor service, lack of feedback and inconsistent communication are frequently responsible for a failure to enchant customers and to keep them engaged over time.